Marina Poghosyan, MBA, ICF MCC
Through years of working with leaders and their teams in Europe, Central Asia, and Africa, I have found one consistent truth: Performance bottlenecks rarely stem from a lack of skill or strategy.
They arise when our inner operating system—our habits, emotional regulation, and decision-making—cannot keep pace with growing external demands. When pressure increases but internal capacity stays the same, growth stalls or leads to burnout.
This is where our work begins.
Operating at the intersection of leadership, habit neuroscience, and systemic consulting, we help people and teams build the resilience and alignment that translate into lasting results.
As an ICF Master Certified Coach, I ensure that our work is defined by depth rather than haste. Clients who engage with MSC can expect a safe, structured, and human-centered approach to sustainable growth.
Leaders seeking clearer strategy, stronger culture, and aligned execution. We work with their teams and cross-functional groups to navigate complexity and move from friction to flow.
Coaches committed to deepening their craft and future-proofing their practice. Through mentor coaching we help you earn credentials (ICF), master core competencies, and navigate the AI era with confidence.
Growth-minded professionals who want to move from automatic patterns to intentional action. We help you strengthen your mindset and habits to create meaningful progress in both work and life.
You develop the self-awareness, emotional regulation, and decision clarity needed to lead with intention rather than react under pressure. This shifts how you relate to others, handle complexity, and sustain authority over time.
Your organization gains shared direction and flexible structures that remain resilient in uncertainty. Strategy becomes a living system — aligned, adaptable, and capable of evolving without constant friction or rework.
You strengthen the mental and behavioral habits that support change, focus, and learning. By combining habit neuroscience with emerging tools such as AI, you adapt and innovate without losing your human judgment, values, or depth.
Meaningful growth requires more than methods or motivation. It requires a safe, ethical foundation that honors both the human being and the system they operate within.
Our work is anchored in four core commitments.Our work is guided by a deep sense of responsibility. At its core lies a simple conviction: growth flourishes where integrity, care, and conscience are present. We approach every engagement with honesty and genuine concern for the people involved — whether we are working with an individual, a team, or an organization.
We see you as a whole human being, not a problem to be fixed or optimized. Psychological safety, confidentiality, and respect are non-negotiable. Sustainable change becomes possible only when people feel seen, heard, and supported as they are.
Our approach combines ICF-level coaching standards, the neuroscience of habits, and organizational development frameworks. We work with patterns — in thinking, behavior, relationships, and structures — rather than treating isolated symptoms.
There are no ready-made solutions. We begin by listening deeply to understand your context, then co-design the process together. This ensures that change is not imposed, but meaningful, relevant, and sustainable.
If this way of working resonates with you, the next step is simply a conversation. We don’t offer generic pitches—we start by listening to your context, your challenges, and your goals to see if we are the right partner for your growth.
